Arthur Labbé — Brand Designer for Startups/SMEs in Growth

maxxxim

2024

strategy — brand identity — webdesign — Social media templates — slide templates

The world where media agencies settle for mediocre results for their clients, overhype everything and anything, and maintain the status quo is over. MAXXXIM was born to set a new standard.

~5 months

500+ delivered files

CONTEXT

In an oversaturated media and marketing agency market, MAXXXIM aims to shake up the established norms and the status quo maintained for years by those very agencies. With a bold vision and deep industry expertise, they're stirring things up—while staying true to their roots in Amsterdam.

SOLUTION

We've returned to the fundamentals of information: the newspaper. Bold headlines, distinctive typography, and a structured layout of elements—that's the core of MAXXXIM's artistic direction. It also draws inspiration from Amsterdam, reflected in a color palette dominated by red, black, and white. A strong identity that finds meaning both in its city and in the early history of media.

"A smooth collaboration and an outstanding result"

We had an excellent experience working with Arthur. From the very first workshop, he quickly understood our needs and preferences, even remotely. The exchange was smooth, enjoyable, and constructive, laying a solid foundation for the rest of the project.

The visual identity phase was exceptionally well executed, and we are extremely happy with the result. The creation of our logo also went seamlessly. Arthur not only grasped our vision but also recognized moments when our enthusiasm wavered and always found a way to turn things around. His ability to adapt and refine the work with precision made all the difference.

We highly recommend his expertise and professionalism!