Arthur Labbé — Brand Designer for Startups/SMEs in Growth

tekeo

2023

strategy — brand identity — webdesign — template social media — business cards — template slides

Reflecting, projecting, and defining the graphic codes that capture Tekeo’s DNA to help the brand stand out in a competitive market.

~5 months

5/5 sat.

CONTEXT

Tekeo helps entrepreneurs find their product-market fit by developing fast, scalable, and cost-effective MVPs—offering full support and deep industry expertise along the way.

SOLUTION

The company lacked a visual identity that truly reflected its approach and what set it apart. We also discussed issues around brand messaging, which lacked impact and clarity.

Posts Instagram d'un studio de développement web et mobile

Design de carte de visite, avec un fond vert foncé et des éléments graphique colorés

"Through the Keystone workshop, Arthur asked us the right questions and challenged us on several key points."

The workshop continues to be valuable to us, beyond the creative proposals Arthur later delivered. Each proposal was distinct and thoughtfully crafted, showing real attention to detail and helping us make the right choice. In the end, the art direction and all deliverables perfectly reflect who we are—and clearly set us apart.

I would absolutely recommend Arthur for his efficiency, expertise, availability, friendly approach, and of course, the high-quality work he delivered. :)

This led to a broader strategic reflection on the brand’s value proposition, positioning, target audience, and the image it wants to project.

"Through the Keystone workshop, Arthur asked us the right questions and challenged us on several key points."

I would absolutely recommend Arthur for his efficiency, expertise, availability, friendly approach, and of course, the high-quality work he delivered. :)

This led to a broader strategic reflection on the brand’s value proposition, positioning, target audience, and the image it wants to project.

Arnaud
Founder @TEKEO

"À travers l’atelier Keystone, Arthur a su nous poser les bonnes questions et nous challenger sur plusieurs points."

Un atelier qui reste bien utile pour nous, au-delà des propositions de DA que nous a fait Arthur ensuite. Les propositions sont très variées, on sent l’attention qui est porté à chacune d’entre elles pour nous permettre de faire le bon choix. Au final, la DA et l’ensemble des livrables correspondent complètement à notre image, et marque une réelle différence.

Je recommanderais sans aucun doute Arthur, pour son efficacité, son savoir-faire, sa disponibilité, sa sympathie et bien entendu le travail de qualité qu’il nous a délivré. :)