LA PETITE SOURIS M’A DIT
2023
strategy — brand identity — store front — template slides
CONTEXT
La Petite Souris M’a Dit is a friendly cheese shop offering the (re)discovery of classic and unique cheeses paired with surprising combinations. The company wanted to create a strong visual universe that conveys moments of sharing and pleasure while highlighting artisanal craftsmanship.
SOLUTION
The graphic identity was built around warmth and the desire to create a space for discovery. It combines warm colors with shapes and textures reminiscent of cheese wheels. The typography features a bold weight to balance the identity and express the generosity the brand brings through its products.
