novachain — fictive project
2025
brand identity — social media
CONTEXT
The challenge was to create a bold brand identity that clearly communicates the message and vision of the brand without falling into a children’s platform, thereby losing credibility and trust. A perfect balance where creativity finds structure.
SOLUTION
The brand identity is fresh and bold with an authentic atmosphere added by the illustrations that emphasize the message and better target the audience. Social ads use meme-like culture to show empathy, real understanding of customers and what they think about traditional finance to spark interest on NovaChain.
