overade
2023
strategy — brand identity — packaging — social media templates
CONTEXT
Founded in 2009, Overade is a French company specializing in the design of innovative products for urban mobility. The brand needed to realign its identity with its market positioning in order to stand out and showcase the innovation behind its products.
SOLUTION
While keeping the original logo, the brand’s identity was modernized with a bright and warm color palette and a clean, refined visual universe—reflecting the intuitive design and everyday use of its products.
